Courts without calls
Instant booking with 100% prepayment — the club sees real money, not no-shows.
iOS 1.0.7 · already in TestFlight
Padel and tennis: courts, opponents at your level and coaches — in one app.
Tashkent · launching Q4 2026
01 The player’s problem
Anyone got a court tonight at 19:00?
Called three clubs — only 22:30
Need a fourth, level ~3
I paid 500,000 for the court, send 125 each
That’s it, cancelled. Moving to next week
02 The solution
Instant booking with 100% prepayment — the club sees real money, not no-shows.
A 0.0–7.0 scale calibrated over 5 matches — you play with equals.
The cost is split between players — or one pays for all: couples, friends, corporate games.
Profile, schedule, booking and payment for training.
Real screens from build 1.0.7
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03 Accessibility
An evening 90-minute padel court costs 500,000 UZS. In SQUAD everyone pays their own share — an elite sport becomes accessible.
04 Product
05 Our key difference
Coaches get students, a schedule and payments. Clubs get a share of money that used to bypass the till.
06 For clubs
That’s the average hourly price across nine padel courts in Tashkent. Courts sit empty in the daytime, and phone bookings are unreliable.
100% prepayment at booking — no more “called, booked, never came”.
Players find opponents for daytime slots too, not only 19:00.
Sessions on your courts run through SQUAD — the club gets 5% of each.
Prices, schedule, bookings, coaches and revenue in one place.
Why now · Presidential Decree PP-347 of 21.09.2026
From 1 January 2027 courts set their own prices for paid services — they need a sales tool. SQUAD provides it today: booking, payments and players from day one.
First-wave partners get the first month free.
Connect your club07 Next step
08 Community
City leaderboards and the highlight of the month.
Creator cards, show matches and games with fans.
Top coaches and players, limited spots.
Themed events for sports brands’ collection launches.
For brands that want amateur athletes: sports stores, equipment and more.
09 Market
people in Uzbekistan play sport regularly
stat.uz · National Statistics Committee, 2024sports facilities — almost all booked by phone
stat.uz · State Statistics Committee, 2022padel courts worldwide, +16% in 2025
Global Padel Report 2026thousand UZS — one hour of padel in Tashkent
Afisha.uz, 11.202510 Roadmap
Tashkent market research, business model, interviews with players and clubs
Clickable prototype of the app and admin panel, scenario testing
LLC registered, iOS 1.0.7 in TestFlight: 40 screens, coach dashboard, 13-section admin panel, DUNS received
We are hereApp Store and Google Play: padel and tennis in Tashkent with first-wave clubs

First-wave partner
2 locations in Tashkent and 200+ active club members.
11 Implementation plan
Stages, technologies and AI-based solutions.
Padel and tennis, 30 clubs and 120 courts in year one, Itek Tennis Club as a first-wave partner. Live payments via Payme, Click and Uzum.
AI cameras on courts, an Apple Watch app, Android, football and team sports, branded tournaments.
Samarkand, Bukhara, Namangan and other cities, the SQUAD media league with blogger show matches.
Technologies and tools
AI and algorithms
A 0.0–7.0 rating algorithm: 5-match calibration, scores and mutual ratings — you play with equals.
Court cameras find the best moments and cut clips for Instagram Stories automatically.
Video analytics for coaches: a student’s mistakes and progress, and the rating is refined by real play.
AI assistants speed up coding and testing; architecture, product logic and quality control stay with the team.
12 Team
CEO · founderKEY Investments, Berlin, 2023–2026: investment project development
Product · partnerships · investment projects
COOKEY Investments, Berlin, 2023–2026: investment project management
Operations · club onboarding · processes
CMO · marketingFounder of Work-O: 10B+ ad impressions, ties with Sofascore, Flashscore, LiveScore
Performance marketing · advertising · sports media
CTO · engineeringMorrowform Studios, USA: app, backend and control panel
React Native · Firebase · backend and web panel
AdvisorVice President of the Asian Tennis Federation, Deputy Chair of the Uzbekistan Tennis Federation, former WTA #16
Tennis federations · tournaments · industry network
13 Why us
Not an idea on a slide: iOS 1.0.7 in TestFlight, 40 screens, an admin panel and a coach dashboard.
Our advisor is Vice President of the Asian Tennis Federation and a former WTA No. 16: clubs, coaches and tournaments.
Our CMO has 10B+ ad impressions and direct ties to Sofascore, Flashscore and LiveScore.
Lev and Ivan ran investment projects at KEY Investments in Berlin for three years; the founder plays padel and tennis in Tashkent.
The essentials
Launching in Tashkent in Q4 2026. Clubs, coaches and partners — write directly to the founder.